How ScaleVerdict works
ScaleVerdict helps you make clearer, more consistent advertising decisions based on your data and your own rules.
It does not replace your judgment or guarantee a particular advertising outcome. Instead, it monitors your performance and highlights when your predefined rules indicate that an ad may need attention.
- 01
Connect Meta Ads
Link your Meta ad account so ScaleVerdict can read your campaigns, ad sets, ads, spend, and results.
- 02
Connect Shopify
Link your Shopify store so ScaleVerdict can read your real orders and revenue.
- 03
Bring your data together
Ad-level spend, purchases, CPA, ROAS, and store sales are brought into one place automatically.
- 04
Set your own rules
Use the Standard Strategy or set your own thresholds for spend, CPA, ROAS, and purchases — your rules, not a black box.
- 05
ScaleVerdict monitors your ads
Every ad is checked against your rules on an ongoing basis, so nothing needs to be reviewed by hand.
- 06
Get a decision
Each ad is marked KILL, WATCH, KEEP, or SCALE based on how it measures up against your rules.
- 07
Understand why
Every decision comes with the specific numbers and rule that produced it, in plain language, not just a label.
The four decisions
- Kill
- Watch
- Keep
- Scale
KILL means an ad reached your kill rules and should be turned off. WATCH means there isn’t enough data yet to make a call. KEEP means the ad is showing promising results. SCALE means the ad is converting profitably and is a candidate for more budget. ScaleVerdict applies your rules consistently — the decision is never a guess.
Get ScaleVerdict alerts on your phone
You don’t need to keep checking the dashboard. Add ScaleVerdict to your Home Screen, turn on notifications, and we’ll alert you when an important ad recommendation needs your attention.
- 1
Add to Home Screen
Put ScaleVerdict on your phone like an app.
- 2
Enable notifications
Turn on alerts for this device.
- 3
Get ScaleVerdict alerts
We tell you when a decision needs attention.
On iPhone
- Open ScaleVerdict in Safari.
- Tap the Share button.
- Choose Add to Home Screen.
- Open ScaleVerdict from the new Home Screen icon.
- Turn on notifications when asked, or from Notifications in the menu.
On iPhone (iOS 16.4 or later), notifications only work from the Home Screen icon.
On Android
In Chrome, open the menu and choose Add to Home screen or Install app, then turn on notifications from Notifications in the menu. Notifications also work in Chrome without installing; the Home Screen icon just makes ScaleVerdict one tap away.
You can be alerted about active ads with important recommendations:
- KILL — an active ad may be wasting budget.
- SCALE — an active ad may be ready for more budget.
ScaleVerdict only alerts and recommends. It never changes your campaigns for you, and you stay in control.
Your data. Your rules. Your decision.